加盟商經(jīng)驗(yàn)不足

Insufficient experience of franchisees

要成功加入一個(gè)養(yǎng)生館加盟企業(yè)，產(chǎn)品的可行性占成功因素的40%，管理占30%，剩下的30%。即使是一個(gè)小型的中心，也不能忽視管理。很多加盟店之所以陷入困境，很大程度上是因?yàn)榧用松倘狈芾斫?jīng)驗(yàn)。

To successfully join a health club franchise brand, product feasibility accounts for 40% of the success factors, management accounts for 30%, and the remaining 30%. Even a small center cannot ignore management. The reason why many franchisees are in trouble is largely due to the lack of management experience of franchisees.

有的加盟商曾經(jīng)是上班族，對(duì)大企業(yè)中一個(gè)小部門(mén)的業(yè)務(wù)管理了如指掌，但這些經(jīng)驗(yàn)往往不足以經(jīng)營(yíng)一家企業(yè)。例如，做過(guò)銷(xiāo)售的人可能缺乏對(duì)財(cái)務(wù)方面的理解。在估算總投資時(shí)，只考慮開(kāi)店所需的項(xiàng)目費(fèi)用，而忘記了財(cái)務(wù)、事故、各種費(fèi)用等一些附加費(fèi)用、庫(kù)存和現(xiàn)金流的低估等，導(dǎo)致之后遇到困難。

Some franchisees used to be office workers who knew the business management of a small department in a large enterprise, but these experiences were often not enough to run an enterprise. For example, people who have done sales may lack financial understanding. When estimating the total investment, we only consider the project costs required for opening the store, but forget some additional costs such as finance, accidents, various costs, and the undervaluation of inventory and cash flow, resulting in difficulties later.

投資者不實(shí)際操作

Investors do not actually operate

也有一些投資人加入后不自己管理和管理，而是聘請(qǐng)他人管理。通常，那些成功的、盡職盡責(zé)的特許人在合同中堅(jiān)持特許人或主要股東之一必須親自全職致力于管理。由于企業(yè)的成功往往與投入的精力和努力成正比養(yǎng)生館如何經(jīng)營(yíng)管理，因此投資者的個(gè)人管理是特許經(jīng)營(yíng)成功的要素之一。

Some investors do not manage and manage by themselves, but hire others to manage. Generally, those successful and dutiful franchisors insist in the contract that the franchisor or one of the major shareholders must personally devote themselves to management full-time. Since the success of an enterprise is often in direct proportion to the energy and effort invested in the operation and management of the health care center, the personal management of investors is one of the elements of the success of the franchise.

加盟商與總部發(fā)生沖突

The franchisee conflicts with the headquarters

加盟商和總部的利益是一致的，雙方必須合作協(xié)調(diào)，否則就會(huì)產(chǎn)生沖突。例如，如果加盟店經(jīng)營(yíng)不好，加盟商可能會(huì)抱怨總部的經(jīng)營(yíng)政策和指導(dǎo)有誤，但總部認(rèn)為加盟商沒(méi)有遵循指導(dǎo)方針，應(yīng)該是加盟商自己的錯(cuò)。更糟糕的是，由于雙方不存在雇傭關(guān)系或從屬關(guān)系，總部無(wú)權(quán)更換加盟店的經(jīng)營(yíng)者，也無(wú)權(quán)干預(yù)加盟店的人事管理。

The interests of the franchisee and the headquarters are the same, and both parties must cooperate and coordinate, otherwise there will be conflicts. For example, if the franchise store is not operating well, the franchisee may complain that the headquarters' operating policies and guidance are wrong, but the headquarters believes that the franchisee did not follow the guidelines, which should be the fault of the franchisee itself. Worse, because there is no employment relationship or affiliation between the two parties, the headquarters has no right to change the operator of the franchise store or interfere with the personnel management of the franchise store.

另一方面，加盟商會(huì)認(rèn)為店鋪是自己的，所以會(huì)抗拒總部的指示。沖突也源于加盟商面臨的不利因素。例如，合同通常規(guī)定總部控制加盟商業(yè)務(wù)運(yùn)營(yíng)的許多方面，因?yàn)榭偛啃枰@些控制來(lái)維持和確保服務(wù)水平和產(chǎn)品質(zhì)量。然而，當(dāng)加盟商發(fā)現(xiàn)這些控制對(duì)他們不公平時(shí)，沖突不可避免地會(huì)出現(xiàn)。

On the other hand, the Franchise Chamber of Commerce believes that the store is its own, so it will resist the instructions of the headquarters. The conflict also stems from the adverse factors faced by franchisees. For example, the contract usually stipulates that the headquarters controls many aspects of the franchisee's business operation, because the headquarters needs these controls to maintain and ensure the service level and product quality. However, when franchisees find that these controls are unfair to them, conflicts will inevitably arise.

不管是生產(chǎn)沖突還是雙方?jīng)_突，受影響大的還是加盟商，因?yàn)橐患壹用说甑牡归]對(duì)于總部來(lái)說(shuō)并不影響全局，但可能是加盟商的全部努力。因此，加盟商在簽訂合同前應(yīng)盡量想清楚，以免后患無(wú)窮。更多相關(guān)事項(xiàng)就來(lái)我們網(wǎng)站http://www.pengqiang558.cn咨詢(xún)！

Whether it is a production conflict or a conflict between the two parties, it is the franchisees that are most affected, because the closure of a franchise store does not affect the overall situation for the headquarters, but it may be all the efforts of the franchisees. Therefore, the franchisee should try to think clearly before signing the contract, so as to avoid endless troubles. Come to our website for more relevant matters http://www.pengqiang558.cn consulting service